What is the primary purpose of floral design?

The primary purpose of floral design is to create aesthetically pleasing arrangements for decoration. This involves the thoughtful selection and arrangement of flowers, foliage, and other elements to craft visually appealing compositions that evoke emotions, enhance spaces, and suit various occasions such as weddings, events, and home decor. Floral design integrates artistic principles, such as balance, harmony, and proportion, enabling designers to convey specific moods or themes through their work.

While educating others about plant species, producing flowers for commercial sale, and enhancing agricultural productivity are all valuable aspects of horticulture and floriculture, they do not capture the core essence of floral design itself, which is primarily focused on visual artistry and beauty in arrangement.