What does the term 'negative space' refer to in the context of floral arrangements?

In floral design, 'negative space' refers to the empty areas within an arrangement that contribute significantly to its overall composition. This empty space allows the eye to rest and helps to accentuate the flowers and elements that are present. Just as in a work of art, where negative space can create balance and harmony, in floral arrangements it provides a visual pause that enhances the effectiveness of the design.

Utilizing negative space effectively can make an arrangement feel more open and less cluttered, allowing for better movement for the viewer's gaze and providing a framework that highlights the positive elements—namely, the colorful and interesting flowers. The design's success often hinges on the careful consideration of how space is used, meaning that the absence of elements can be just as important as their presence.